Internet is the tool number one for companies and individuals looking for goods, services or information.
For companies and organizations alike as the process of gaining new market continues, a multilingual website becomes a necessity to increase competitiveness. This is now one of the most effective ways to expand their customer base and increase their sales volumes.
The architecture of Catalogger's websites supports multilingualism. The Catalogger kernel has been designed to be a multilingual Web Page generator. With Catalogger, the Administrator can define the languages that are used for a site, add or delete a language, activate it or not. A language is chosen by default, when a new language is added, the data is copied from the default language and a new administration «Tab» is generated for entering information in this new language.
Presenting a website only in its original language is restrictive when looking for new business opportunities. Adding a language makes it easier to reach a targeted population. Talking to a person in his or her native language means making it easier for him or her to communicate and making a step towards to trust.
International companies often have the reflex of presenting their websites only in English, and think that everyone should speak English, but for 70% of Internet users, it is not the first language.
Many developing economies with high population densities are gradually emerging. These new markets will progressively integrate the Internet, in languages that have not yet been widely available.
In China, for example, only 38.4% of the 1.4 billion inhabitants use the Internet. The same is true in the Middle East, South America and Africa. There is a huge audience potential in these markets. In these regions, competition is less intense at the moment and the development margins for companies investing in these markets are very high.
Having the ability to communicate in international and/or regional languages has a clear marketing impact. Your brands, products, and services are available to a wider audience and your chances of success are increased.
A multilingual website is one of the most cost-effective ways to promote your business, attract new users, build relationships with new customers and give your brand international dimension.
The purpose of a multilingual website is to bring you new contacts. Making your site accessible to thousands of people allows you to spread your company's know-how in the geographical areas of your choice.
Adding a language to your website doubles your sales chances. Add a third and then a fourth to increase your attractiveness even more.
A multilingual website shows that you pay attention to your customers. Imagine how much more comfortable and simple it is to do business with someone you can communicate freely with. This extra effort shows that you have thought about and taken care of them to offer your website in their language. In business, if customers think you care about them, they come back to you and do business with you.
The main objective when you present and sell your company's know-how, services, and products on the Internet is to gain the trust of your future customers. Offer them a website in a language that your potential customers can understand will reassure them: they know what they are buying, how and from whom.
A multilingual website, if well designed, overcomes potential cultural barriers by providing access in a native language. This automatically places the user in a "cultural comfort zone". He is able to navigate, understand and interact with the website.
To gain a competitive advantage in an increasingly competitive environment, you have to innovate! Offering a website in several languages means easily reaching the top 10% or even the top 5%, especially if you use professional quality translations.
The brand's image is key. A multilingual website shows that you address the international competition. Your site benefits from a professional, sophisticated image and your reputation is boosted.
Search engines lead people to your site. Google, Yahoo are the most well known. But in countries like China, Japan, Russia they are not or no longer the default search engine. Many local search engines are emerging. They are successful because they operate in their native language, they are focused on the habits and needs of their users. Search engines are the key to accessing these new growth markets and it is necessary that your multilingual website, gives them access to their language you will not be found. Having the pages of your website available in several languages, and a good SEO (see the SEO generation and optimization tool of Catalogger), ensures that your site is included in the searches of many search engines and gain visibility.
In a globalized world, the multilingual website is becoming necessary for an optimal Internet presence. After the large multinationals that have used it to establish themselves on an international scale, it is naturally time for SMEs and all organizations that want to establish themselves, and open up growth prospects, in these new markets.
Catalogger is a website generator designed with a multilingual native function and very easy to use. Catalogger has been designed from the outset in several languages to facilitate the work of administrators and editors. The possibility to have active or inactive languages for each domain, to activate them when the administrator wishes and when the language version is completed, everything is done automatically (as for its deactivation). In addition, URLs are generated in the chosen language, depending on the title of the page.